Communication




Why is Schönbuch furniture “once seen, never (easily) forgotten”?

Product design is the “thin red line” that highlights every aspect of the Schönbuch Collection. The focus is firm and clear, whether on an individual item, a product or a programme. And creative, colourful presentation means maximum brand recognition.

This visual concept of subtle purity is strongly evident in Schönbuch’s own showrooms and on its trade fair stands. It also defines the style of the newsletters and dossiers for the international press, the trade and end-user catalogues and the entire Schönbuch presentation online.   

We compile special product presentations resembling art exhibitions for the leading international trade outlets among business associates. Whether staged in large ‘boxes’ or on open-plan sites, the Collection is a clear overall display that ideally emphasises the strong, unique character of the Schönbuch brand.







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