Michael Ress and Carolin Sangha have
been able to sharpen up the brand profile
with their forward-looking choice of products.
One of the decisive factors each year is to
correlate the work of designers best attuned
to the brand’s identity. They add to the range
of Schönbuch’s classic products and bestsellers
and also develop new programmes
and innovative concepts.
When the Schönbuch Collection is presented,
the purity of the individual products
is combined with restrained but effective
use of eye-catchers in intensive colours.
This visual concept, with its high recognition
value, is used for displays in the company’s
international press dossiers and all trade
and end-user catalogues.
The aim is to establish Schönbuch
successfully and sustainably as a leading
design-oriented international furniture brand.
The permanent exchange process
practised by Michael Ress and Carolin
Sangha is best described as “taking the
best of both worlds”. Its success is no secret:
their professional backgrounds – furniture
production, business management and
consultancy on the one hand allied to
fashion design, creativity and lifestyle
business on the other – harmonise perfectly
with each other.
