Feel welcome – this is Schönbuch’s guiding
principle. The company’s core competence
is in supplying functional solutions and
furnishing concepts for the entrance area.
Loft apartments in big cities, detached
houses in rural areas or contract furnishing
with specific utilisation requirements –
Schönbuch has the ideal solution: hall
and lobby systems, wardrobes, creative
storage space design, individual items of
exceptional character and accessories for
living. Every Schönbuch product satisfies
the most stringent design, material and
workmanship standards. Function is always
the creative stimulus – the brand’s classics
reveal this just as much as its eye-catching
innovations.
Every entrance area is different, not only
structurally but also in its users’ functional
needs and design preferences. Schönbuch
responds to this almost unlimited number of
space formats and clients’ individual wishes
with a big selection of models and versions
that demonstrate its unceasing creative
powers. Entrance areas have to be more
than just practical: they are the calling card
of the house, apartment or office. This
prestige aspect is an element in all
Schönbuch designs. They transform the
hall, corridor, lobby or entrance area into an
entirely new experience.
Recent events and relaunch
In 2005, Michael Ress took over management
of Schönbuch. He is the proprietor
of Ress Möbelwerkstätten, the furniture
manufacturer based in Bad Königshofen
Germany. Family-owned for six generations,
the company has been a Schönbuch
business associate for many years. Since it
was established in 1960, Schönbuch has
gained a high reputation as a specialist
supplier of entrance-area furniture. With his
thorough knowledge of the market and
international management experience,
Michael Ress in conjunction with Carolin
Sangha has steadily updated the collection,
so that Schönbuch is now aligned with
international market needs in every area.
All its CI elements have been redesigned:
wordmark, communication media and
paths, product presentation and approach
to the end-user. For the Schönbuch collections
of the future, the notable designer
personalities that have so far worked for
Schönbuch are now being joined increasingly
by new international stars of the design
scene.
This successful relaunch is confirmed by
continually high growth rates and the
penetration of new markets, but also by a
positive echo in the media, numerous
design awards and an enhanced international
brand presence. All these factors
have strengthened trade and public awareness
of the brand.
