Simply Beautiful has long been a credo to which Schönbuch wholeheartedly subscribes. Taking function as its starting point, the Bavarian maker of furnishings and accessories creates exceptional modular furniture systems as well as individual pieces, accessories and special editions. Having initially focused on entrance areas, Schönbuch today proves its expertise and sense of style in any space, with innovative, long-lasting products in clear designs and an array of colours and finishes.
Hand-made in Bavaria – at home around the world. Schönbuch’s innovative solutions for entrance areas have earned it an international reputation. But Schönbuch also proves unequivocally that, though living may start in the hallway, it certainly doesn’t end there. Beautiful storage for coats and shoes, customised fitted cabinets and, last but not least, furniture highlights such as versatile bar trolleys and elegant desks with an element of surprise. Numerous accessories by renowned designers are adding to the product portfolio and make Schönbuch the perfect partner for home solutions as well as larger projects. The diverse product categories are united by a single factor: clear design. Their creations are always unusual, never out of place, out of the ordinary but not overdone.
World of Schönbuch
HOW WOULD YOU
I love the combination of purist, straightforward designs and special colours. Besides being aesthetic, products should be functional and of high quality. Rather than being overly complicated, they should be self-explanatory and easy to use. From flowing caftan to coat rack, my designs are always rooted in intuition.
YOU WORK IN A
WIDE RANGE OF AREAS,
FROM CORPORATE DESIGN
TO FASHION AND
CATALOGUES. HOW DO
YOU FIND IT TO WORK
ON SUCH DIVERSE PROJECTS?
I see myself as a designer, so rather than distinguishing between the different domains, I see them as a greater whole into which I channel my creativity. I work in a wide range of fields. My eyes and ears are constantly on the lookout for inspiration, no matter whether it’s a CI for a small company I’m working on or a project for an agency.
IS THERE A
YOU’D LIKE TO DO?
Yes. I’d like to develop the perfect hideaway. It would have to be luxurious, not in a loud, brash way but on an emotional level. It would be a place where guests immediately feel comfortable. I do quite a lot of travelling myself, so I think I know what would be needed. I would design a hotel that brings together all the things I have experienced so far in my career.
Three questions for Carolin Sangha
At Schönbuch, we discovered hallways and entrances as our niche and became the market leader – but we didn’t stop there. We have since turned from a specialist in entrance solutions to an interior brand that picks up on and reinterprets the latest trends. To me, the duality between Carolin Sangha, our creative director, and myself is particularly important. Carolin has an incredibly keen sense of trends, colour and presentation and knows exactly what people want; I concentrate more on the strategic business side of things and bring a commercial perspective to what we do. The dichotomy between us opens up tremendous creative scope for developing desirable furniture items and accessories with a casual, relaxed feel that deliver on our promise: Simply Beautiful.
WHERE DO YOU
I’m an aesthete through and through. I’m passionate about classical song and opera, art, travel, fashion, architecture and design, all of which play a crucial role in shaping our brand. I’m not all that interested in what other furniture companies are doing. What’s more important for Schönbuch is my perspective on the outside world, which is also what makes us so international.
OVER THE LAST
We have become more international, joining tradeshows from Milan and Shanghai and entering new markets, most recently Asia, Australia, the US and Canada. We also work constantly to develop our colour range, but at the same time, we have rediscovered age-old European crafts, from traditional Czech glassblowing to Portuguese ceramics and local gilding methods.