What sets Schönbuch apart?
At Schönbuch, we discovered hallways and
entrances as our niche and became the market
leader – but we didn’t stop there. On the
contrary, we have since turned from a specialist
in entrance solutions into an interior brand that
picks up on and reinterprets the latest trends. To
me, the duality between Carolin Sangha, our
creative director, and myself is particularly
important. Carolin has an incredibly keen sense
of trends, colour and presentation and knows
exactly what people want; I concentrate more on
the strategic business side of things and bring
a commercial perspective to what we do. The
dichotomy between us opens up tremendous
creative scope for developing desirable furniture
items and accessories with a casual, relaxed
feel that deliver on our promise: Simply
Where do you find inspiration?
I’d describe myself as an aesthete through and
through. I’m passionate about classical song
and opera, art, travel, fashion, architecture
and design, all of which play a crucial role in
shaping our brand. I’m not all that interested in
what other furniture companies are doing.
What’s more important for Schönbuch is my
perspective on the outside world. That’s what
sets us apart.
How has Schönbuch developed over the last
We have become more international, joining
tradeshows in Milan and Shanghai and entering
new markets, most recently Asia, Australia, the
US and Canada. We also work constantly to
develop our colour range, but at the same
time, we have rediscovered age-old European.